About Houdini
Houdini Sportswear was founded in Stockholm in 1993 to make better clothing for climbing, skiing and life outdoors. The brand became known early on as a pioneer of stretch fleece and has built its reputation on functional, minimalist layering.
Houdini is also one of the most consistent voices for sustainability in outdoor apparel, designing durable, versatile garments with circularity in mind — from recycled and recyclable materials to repair and reuse.
Key Houdini product lines
- Fleece and mid-layers
- Shell jackets
- Insulated jackets
- Base layers
- Hiking and everyday apparel
The available assortment varies by season — contact us for the current range.
Why retailers stock Houdini
Scandinavian design credibility
Clean, functional design gives a store a distinctive premium outdoor offer.
Versatile layering
Pieces designed to work together make it easy to sell complete outfits rather than single items.
Built for the long term
Durability and a strong focus on circularity appeal to customers who buy less but better.
Working with Brands House
100% authentic products
Every item comes through the official Houdini distribution channel, with full traceability and the manufacturer’s guarantee.
Assortment planning
We help you build a Houdini selection that fits your store, your customers and the season.
Reliable supply
Seasonal collections and core styles delivered to retail partners across Moldova.
Brand-consistent presentation
Guidance on visual merchandising and access to official brand materials.
Frequently asked questions
Is Brands House the official distributor of Houdini in Moldova?+
Yes. Brands House is the official distributor of Houdini in Moldova and supplies authentic products directly to retail partners across the country.
Which Houdini products can my store order?+
Partners can order Houdini fleece and mid-layers, shell and insulated jackets, base layers, and hiking and everyday apparel. The assortment varies by season.
What is Houdini best known for?+
Houdini is best known for its technical fleece and layering, its minimalist Scandinavian design and its long-standing focus on sustainable, circular outdoor apparel.
Which type of store is Houdini a good fit for?+
Houdini suits specialist outdoor and climbing stores, premium sports retailers and concept stores looking for a design-led, sustainable outdoor brand.
Are the Houdini products supplied by Brands House original?+
Yes. As the official distributor, Brands House sources Houdini products exclusively through the brand’s authorised distribution channel, so every item is 100% original.
Do you supply Houdini to stores outside Chișinău?+
Yes. We work with retail partners across Moldova, not only in Chișinău.
How can my store start selling Houdini?+
Send us a message through the contact form with a few details about your store. Our team will get back to you with partnership terms and the current Houdini assortment.
More brands in our portfolio
View all brands
Stock Houdini in your store
Tell us about your store and we will get back to you with partnership terms for Houdini.
Become a retail partner