About Helly Hansen
Helly Hansen was founded in 1877 in Moss, Norway, by sea captain Helly Juell Hansen, who began producing waterproof oilskin garments for sailors. Nearly 150 years later, the brand is still dedicated to protecting people in some of the harshest conditions on earth.
Trusted by professional sailors, ski patrollers and mountain guides, Helly Hansen pioneered technical base layers with its LIFA® fibre and continues to develop high-performance clothing for the sea, the mountains and everyday life.
Key Helly Hansen product lines
- Sailing and waterproof jackets
- Ski and insulated jackets
- LIFA® base layers
- Fleece and mid-layers
- Hiking and outdoor apparel
- Hats, gloves and accessories
The available assortment varies by season — contact us for the current range.
Why retailers stock Helly Hansen
Genuine technical heritage
Norwegian roots and professional use give customers confidence in Helly Hansen’s quality.
Strong in the cold season
Insulated, ski and waterproof jackets are natural bestsellers in autumn and winter.
Distinctive yet versatile
Clean Scandinavian design works in outdoor shops and fashion-led stores alike.
Working with Brands House
100% authentic products
Every item comes through the official Helly Hansen distribution channel, with full traceability and the manufacturer’s guarantee.
Assortment planning
We help you build a Helly Hansen selection that fits your store, your customers and the season.
Reliable supply
Seasonal collections and core styles delivered to retail partners across Moldova.
Brand-consistent presentation
Guidance on visual merchandising and access to official brand materials.
Frequently asked questions
Is Brands House the official distributor of Helly Hansen in Moldova?+
Yes. Brands House is the official distributor of Helly Hansen in Moldova and supplies authentic products directly to retail partners across the country.
Which Helly Hansen products can my store order?+
Partners can order Helly Hansen sailing and waterproof jackets, ski and insulated jackets, LIFA® base layers, fleece, outdoor apparel and accessories. The assortment varies by season.
What is Helly Hansen best known for?+
Helly Hansen is best known for professional-grade sailing and ski clothing and for its LIFA® base layers. The Norwegian brand has been protecting people in harsh conditions since 1877.
Which type of store is Helly Hansen a good fit for?+
Helly Hansen suits outdoor, ski and sports stores, as well as fashion-led stores looking for a credible Scandinavian brand. Its jackets sell best in autumn and winter.
Are the Helly Hansen products supplied by Brands House original?+
Yes. As the official distributor, Brands House sources Helly Hansen products exclusively through the brand’s authorised distribution channel, so every item is 100% original.
Do you supply Helly Hansen to stores outside Chișinău?+
Yes. We work with retail partners across Moldova, not only in Chișinău.
How can my store start selling Helly Hansen?+
Send us a message through the contact form with a few details about your store. Our team will get back to you with partnership terms and the current Helly Hansen assortment.
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