About Herschel
Herschel Supply Co. was founded in Vancouver, Canada, in 2009 by brothers Jamie and Lyndon Cormack. The brand takes its name from the small town of Herschel, Saskatchewan, where three generations of their family grew up.
Combining classic design with modern function, Herschel became known for backpacks such as the Little America and the Classic, and has grown into a global brand for bags, travel goods and everyday accessories.
Key Herschel product lines
- Backpacks, including the Little America and Classic
- Duffels and travel bags
- Hip packs and crossbody bags
- Wallets and small accessories
- Kids’ backpacks
The available assortment varies by season — contact us for the current range.
Why retailers stock Herschel
Demand all year
Backpacks and bags sell all year, with strong peaks for back-to-school and travel seasons.
Recognisable design
Clean, heritage-inspired styles appeal to students, commuters and travellers alike.
Easy add-on sales
Small accessories and wallets increase the value of every basket.
Working with Brands House
100% authentic products
Every item comes through the official Herschel distribution channel, with full traceability and the manufacturer’s guarantee.
Assortment planning
We help you build a Herschel selection that fits your store, your customers and the season.
Reliable supply
Seasonal collections and core styles delivered to retail partners across Moldova.
Brand-consistent presentation
Guidance on visual merchandising and access to official brand materials.
Frequently asked questions
Is Brands House the official distributor of Herschel in Moldova?+
Yes. Brands House is the official distributor of Herschel in Moldova and supplies authentic products directly to retail partners across the country.
Which Herschel products can my store order?+
Partners can order Herschel backpacks such as the Little America and the Classic, duffels and travel bags, hip packs and crossbody bags, wallets and small accessories, and kids’ backpacks.
What is Herschel Supply Co. best known for?+
Herschel is best known for its classic-looking, functional backpacks — especially the Little America — and for travel bags and everyday accessories.
Which type of store is Herschel a good fit for?+
Herschel suits fashion and lifestyle stores, bag and travel shops, bookshops and back-to-school retailers, as well as concept stores.
Are the Herschel products supplied by Brands House original?+
Yes. As the official distributor, Brands House sources Herschel products exclusively through the brand’s authorised distribution channel, so every item is 100% original.
Do you supply Herschel to stores outside Chișinău?+
Yes. We work with retail partners across Moldova, not only in Chișinău.
How can my store start selling Herschel?+
Send us a message through the contact form with a few details about your store. Our team will get back to you with partnership terms and the current Herschel assortment.
More brands in our portfolio
View all brands
Stock Herschel in your store
Tell us about your store and we will get back to you with partnership terms for Herschel.
Become a retail partner